Investing in
Innovative Ideas

Greenwood Way Capital (previously Haymarket Angel Investors) enables its members to co-invest in early stage UK companies alongside London’s smartest syndicates. We seek out companies with disruptive technology, managed by commercially minded entrepreneurs and usually qualifying for EIS status.

why we are different far from the madding crowd

We believe our method of filtering investment opportunities is optimal for this sector and gives our members the opportunity to invest alongside London’s most successful and sophisticated syndicates which have :

  • Used their network of 100s of years of private equity and industry experience to conduct due diligence.
  • Have or intend to invest their own money.
  • Applied private equity experience to prepare robust and investor friendly documentation
  • Are active post investment via board representation and are willing to invest in further capital raising rounds.

We are not crowd funders nor are we a corporate finance boutique.

The UK has some of the best universities in the world, developing some of the best intellectual property. A distinct lack of appropriate capital is the main reason for the poor record of converting these great ideas into long-term commercial success. The lack of simple equity capital has created a compelling opportunity. The demand for capital from early-stage technology companies is high, but the supply of it is very low. The returns on capital that is deployed, therefore, are potentially very high. In other words, the reward for success is extremely attractive.

Neil Woodford

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.

John Ruskin

Opportunities and challenges in early stage investing Alignment of money and mouth

Finding the few opportunities with truly disruptive technology and commercial management capable of delivering the above returns is the difficult part. Crowdfunding does little to distinguish and separate high quality opportunities. Corporate finance boutiques are frequently limited with respect to due diligence capabilities and don't usually invest in their deals or have ongoing board representation.  Lastly there are the costs to consider as many charge joining and performance fees.

what we do Ruskin meets Woodford

With our method of filtering and selecting deals, GWC endeavours to navigate between the pitfalls mentioned above. Ruskin methodology to Woodford opportunities! We will never be large or automated but prefer to focus on hand picked opportunities. The access to the deal flow from London’s smartest syndicates will give our members the opportunity to co-invest alongside investors active on a full time basis with many more years’ experience. There is a introduction fee should a member decide to invest but we believe it’s well worth incurring as success in this sector will be achieved by the deals you avoid. There are no joining, management or performance fees even though our members benefit from the experience of 100's of years  of co-investor experience. Our members will always invest in their own name and make their own decisions as we do not give any investment advice.

Cloudhouse Yasa Motors